Apple Swot

apple SWOT In the 2011 peril 500 rankings Apple finished 35th, jumping from the 56th position it established the year before. As of January 2012 Apple surpassed Exxon to compose the largest quite a little in the world. Apples rapid climb from virtual bankruptcy in 1996 is an undreamed story. (Eberhard) Strengths The crops The companys reputation as an innovator Strong, loyal fol menialing Control over applications and operating systems Brand AwarenessWeaknesses Apples each(prenominal) In philosophy has some drawbacks for example, my Windows phone will non sync on my Macbook. This perceived if youre non one of us, you are one of them mindset comes new converts to Apple products wary. Apple doesnt fail practically and when they do it makes major headlines. Apple Maps served to show how big of a blunder one Apple brand failure abide really be. (Goldman). The lack of forethought into the iPad.No matter how great of a success and it surely is Microsofts Surfaces screen s ize and inclusion of USB ports and a keyboard is going to make the next generation of the iMac which could very well(p) be a super charged iPad with all the required ports and a new OS make Apple look like it is playing catch up instead of leading the innovation themselves. shut source applications and operating system Brand perceived as elitist Diversity of products Cost of product vs. competitors everywhere saturation (iPhone)Opportunities Apple is readying a Pandora like streaming music service and Apple TV could change the way we view our programing much in the same way the iPod and iTunes revolutionized the music business. harmony streaming service Apple TV Shifting to a greater extent than production to US factories The Chinese food market yet to be fully tapped Integration with automakers Threats Basically everyone who isnt Apple Google/Android, Microsoft/Windows 8, Samsung, the list goes on if you pot it in and talk, listen touch, type, or surf on it and it isnt an Apple, it is a threat to Apple.Apples threats come from all directions because Apple not only produces product, it also produces all of the operating systems for its product and tightly controls what content outside vendors can sell on the App Store. Changes in economy Changes in marketplace Chinese labor controversies Googles Android OS Microsofts Windows 8 and Surface anovulant Windows retail stores http//www. heavy. com/news/2012/12/google-maps-returns-to-iphone/ http//robeberhard. com/? page_id=130 Samsung SWOT Samsung was founded in 1938 as a fish and vegetable grocer. After the Korean War, Samsungs assets were divested and the grocery business was laid to rest.In 1969 SEC, the Samsung Electronic Corporation was created, beginning the Samsung as we know them today. Samsung now produces televisions, mobile phones, tablet computers, DVD and Blu-Ray players, MP3 players, cameras and semiconductors. Over the years as they acquired new business and branched out into new ventures they have been subject to a variety of lawsuits involving right of first publication infringement, including those with watchmaker Rolex, mobile phone maker Ericsson and most recently Apple Computer. Apple recently surpassed Samsung to contain the number one spot in marketshare in the mobile phone category. Tinari) Samsungs partnership with Google has provided a reproducible OS (operating system) for its mobile devices with Android. Android is an open source operating system, which, unlike Apples, al humbles for third party users to openly contribute application and programs without company interference or oversight. While this gives users a wider variety of applications, there is no quality control over them, nor is there a way for Samsung to provide the customer service often required of these applications as Samsung has no part in their creation and distribution.Samsung recently won one of umteen lawsuits with Apple over the design of their popular Galaxy tablet. The recently released Microsoft Surface tablet and the Kindle inflame are Samsungs largest non-Apple competition in this market, however there are a number of super low cost tablets coming out of China that are also relying on the Android OS. These low cost, low quality tablets are forcing Samsung to advertise more aggressively to assure they are not lumped into this sub assort of iPad knock offs. Strengths Wide range of products Multiple partnerships with other brands, particularly Google and their Android operating system development marketshareHigh brand value Open source operating system Weaknesses Lack of control over product once its partners become involved Slow to release new product Lack of focus on one core product imprinter price means lower perceived quality Complaints of not being user friendly Opportunities Open more retail outlets Partnership with new brands means more innovation Reintroduce phones with more user friendly interface Capitalize on Apples failures Provide more cu stomer service Threats Continuing legal battle with Apple over copyright infringement Low cost competition in the tablet marketEmulation phones with Android OS weaken Samsungs image Microsofts Surface tablet Windows Retail stores Changes in marketplace Changes in economy image www. businessweek. com image www. talkandroid. com image www. obamapacman. com http//www. intomobile. com/2013/02/01/apple-grabs-34-mobile-market-share-passing-samsung-become-1/ http//www. businessweek. com/articles/2012-07-03/samsungs-smartphone-pitch-fuels-mobile-ad-boom http//www. talkandroid. com/154223-samsung-ramped-up-advertising-in-2012-outspent-apple-by-68-million/ http//obamapacman. com/2010/11/fail-samsung-galaxy-tab-flash-pop-up-ad-annoys-cnn-users/